Today I’m interviewing my friend Sam Weir of 80Mercer.com. Sam and I met years ago when we were little tweens on YouTube. We reconnected when we both moved to NYC almost a year ago, and she now runs her website 80Mercer.com where she creates fashion editorials. I love what she’s doing and appreciate her creativity in everything she puts out. Go check out her site and YouTube channel after you read this and you’ll fall in love with what she’s doing. I asked Sam some questions for you to get to know her better:
Where you’re from/ Where you live from:
I am from Northern New Jersey (45 minutes outside of New York City). I now live in New York City.
What you do:
I am a full time student as well as the founder and creative director of 80mercer.com. I also have a YouTube channel that is an extension of my website!
One quote you live by:
“If you aren’t in over your head, how do you know how tall you are?” –T.S. Eliot.
When did you create 80mercer.com and what inspired you to start it:
Unofficially, I started February of 2015. But at that time I was still trying to figure out what approach I had and how I was going to structure my posts. I think a few months later, after experimenting with different methods, I found my grove! The inspiration behind it was having a craving to do something new and more ‘high’ fashion but still interactive.
Where did the name “80mercer” come from:
It is an address within New York City. It is a set of stairs on Mercer Street, that when I was growing up and first discovering fashion and New York as a whole, was the place where I hung out for hours with my friends and myself. I would watch all these fashion workers walk by and look up to them. It was a place where I fell in love with fashion and New York so I thought it was right to name my website after it.
What’s the main goal of your site?
I think just being a place of constant inspiration for all kinds of people, regardless of one’s age or job status. I also hope to help up and coming designers as well as creators in general.
Where do you get inspiration for your posts?
I really get inspired everywhere whether it’s images in magazines or pieces of art. Locations also inspire me greatly. So when I see a really cool skate park or something I instantly begin to think of an editorial I can do there.
What’s your favorite editorial that you’ve done so far?
I think “Ride or Die” is my favorite because the vibes are very my style and I am so happy with the outcome. Everyone responded so well to it so that would be my favorite.
If you could collaborate with anyone for an editorial, who would it be?
I mean if it’s anyone… I would love to work with Carine Roitfeld because she is a legend that I look up to so greatly. I think it would be the most amazing learning experience. I also wouldn’t mind Kate Moss or Laura Stone or Anna Ewers modeled for one of them…
What’s your best advice for girls/guys who are afraid to be who they want and dress how they want?
Life is way to short… Deadass though, there is not enough time for you to pretend to be someone you’re not. It is pointless so just do what you want and I promise happiness will come with it!
Who do you look up to the most in the fashion industry and why?
Well like I mentioned earlier I love Carine Roitfeld. She is so daring and adventurous with her image making but at the same time she is so respected within the industry. I hope one day my career can be comparable to hers. I also look up to Grace Coddington and the masterpieces she creates. She has such a love and appreciation for fashion it is amazing. Sarah Burton, the designer of Alexander McQueen, is an inspiration because she is such a strong women in the industry. Her designs transcend fashion and really become art pieces. Lastly I love the current fashion director of W Magazine, Edward Enninful. He was actually appointed fashion director of the magazine i-D at 18! His work is so unique and drives me to do bigger and better things.
If you could live in any city in the world right now, where would you live?
Right now I am completely and utterly obsessed with New York City and would never want to leave. However, Paris is quite alluring. I think for building my career and education these would be the best places.
What was your dream job growing up?
It’s funny I just found a picture from an editorial I did when I was 12… Literally at 12 years old I was dressing up my sister, doing her hair and makeup all crazy and taking pictures in my backyard. So creative directing and image making within fashion has always been something I loved.
What do you hope to accomplish by the end of 2016?
I hope to produce some amazing images that can be exposed to more people. I just love to inspire and I hope to continue that on a larger scale! Other then my career, I hope to further my education and continue building amazing friendships as well as maintain those I have. Honestly, I am so excited for the future.
<3 THANK YOU SAM <3