I have such a love/hate relationship with foundation. To be honest, my favorite days are when I don’t wear it because I know it’s so much better for my skin, but I love how it makes my skin look. I wear it when I’m working or going out, and I always take it off right when I get home. It’s a great confidence boost but it’s important to feel good and be comfortable with and without it. It took me years to find a foundation that looks and feels just right, as well as learn to apply it in a way that is as natural looking as possible. Here’s everything you need to know about foundation:
Choosing a Product:
What kind of coverage are you looking for? If you have pretty even skin, go for a product like a tinted moisturizer or BB Cream. It’s so much lighter and looks the most natural. If you have rosacea, acne, or uneven skin and are looking for something more, my favorite to use is the Makeup Forever Ultra HD foundation. It’s buildable coverage and I’ve been using the HD foundation line for years. If you’re not into spending $40 on foundation, my favorite from the drugstore is the Covergirl 3 in 1 foundation, but it tends to oxidize so be careful. Everyone has different skin, so pick a product that suits you and your skin type. It might take a few trips to Sephora or CVS but eventually you’ll find a good one!
Picking a Shade:
SUPER IMPORTANT. There are a few factors you have to look at in order to get the closest match: First, identify your skin tone shade – are you light, light-medium, medium, medium-deep, or deep? Then, identify your undertone – are you ruddy, yellow, or neutral? We tend to grab a foundation that looks light because we’re light but a ruddy light and yellow light are going to look totally different! Know your undertone before picking a shade, and test the color to make sure it matches your neck.
Prepping your skin:
Apply your moisturizer and cleanser like you normally do, as well as a primer to prep your skin for makeup. A primer acts as a barrier between the skin and the makeup, making your foundation last longer. When you apply a primer, make sure to smooth it on your skin going downwards. Your pores grow downwards so anything that you push upward onto your skin will go into your pores, like your cleanser and moisturizer. But you don’t want your primer to go into your pores because this is supposed to be a barrier, so make sure when you’re applying it that you moving your hands in a downward motion.
You can apply foundation with a sponge, brush, or your hands. Personally, I prefer to use a beauty blender because there’s no streaks and it makes the blending process a lot faster. I buy a new one every few months so that I don’t end up finding a BUG in mine, and I clean mine daily with the soap it came with. Use what works best for you, and use tapping motions against your skin to build coverage. Doing little strokes over a problem area will do nothing but wipe away any makeup that you’ve already put there. Make sure you blend it down your neck too so that you don’t have any lines!
Setting your foundation:
Any cream/liquid product applied to your face usually requires a powder to set it and keep it in place. I love my Rimmel Stay Matte Powder because it’s under $10 and gets the job done. I don’t think it’s really necessary to go out and buy a $30 powder because I’ve been able to find great ones at the drugstore! Remember to pat on your powder so that you don’t move any of the liquid or cream makeup. For an airbrush effect, use a dense flat kabuki brush and apply over foundation in circular motions.
Hopefully this helped anyone starting out with makeup or looking to improve their foundation skillz. I’ve linked my favorite foundations and applicators so be sure to check them out! After a day of wearing a full face of makeup, wash it off and cleanse really well or else you will f up your skin.
Reminder: You are beautiful and perfect without it! Go out every once in awhile without foundation and let your skin breathe!
Shop the Post: